这是2010年的一个演讲了,但还是很有用。

Simon Sinek: How great leaders inspire action

simonsinekwhySimon帅锅2009年写了本书,叫做star with why,说了一个很浅显易懂的概念,就是那些成功的机构,都是如何成功的,他们做的和拥有的其实都一样,只是步骤有所不同。当所有人都在描述 what 我有什么 how我可以帮你实现什么 why你为什么要购买我的产品时。

那些伟大的企业和领袖们,只是用了完全相反的步骤,为什么我要这么做,我要怎么去做,他们都做出了什么。

当中有句话很赞

人们购买的不是你的产品,而是你的信念。

“don’t buy what you do, they buy WHY you do it.”

simonBeginning as a student in anthropology, Simon Sinek turned his fascination with people into a career of convincing people to do what inspires them. His earliest work was in advertising, moving on to start Sinek Partners in 2002, but he suddenly lost his passion despite earning solid income. Through his struggle to rediscover his excitement about life and work, he made some profound realizations and began his helping his friends and their friends to find their “why” — at first charging just $100, person by person. Never planning to write a book, he penned Start With Why simply as a way to distribute his message.

Sinek also contributes to several efforts in the non-profit sphere: He works with Count Me In, an organization created to help one million women-run businesses reach a million dollars in revenue by 2012, and serves on the Board of Directors for Danspace Project, which advances art and dance.  He writes and comments regularly for several major publications and teaches a graduate-level class in strategic communications at Columbia University.

“I try to find, celebrate and teach leaders how to build platforms that will inspire others. “

Simon Sinek

另外一篇不错的报道 We know why do you