这是IDEO的创始人DAVID KELLEY在2012年3月的一个TED talk。

How to build your creative confidence

里边关于我们是如何害怕被评价,而导致丧失了创造力的描述,实在让人很印象深刻,虽然好像最后也还是没有给出解决方法,只是告诉了我们,Oh~你其实真的很有创造力。不过或许这样也就已经足够了。一场演讲可以给你带来什么呢,一个观点,或是帮助你看到一个真实。至于行动,那是自己的。

我喜欢那个词,Guided Mastery引导性控制。

作为一个导师需要经历很多,不知道我什么时候可以成为一位Master。

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(pic frome design thinking.ideo)
来上惯例附注,来自TED官网的介绍——

As founder of legendary design firm IDEO, David Kelley built the company that created many icons of the digital generation — the first mouse, the first Treo, the thumbs up/thumbs down button on your Tivo’s remote control, to name a few. But what matters even more to him is unlocking the creative potential of people and organizations so they can innovate routinely.

David Kelley’s most enduring contributions to the field of design are a methodology and culture of innovation. More recently, he led the creation of the groundbreaking d.school at Stanford, the Hasso Plattner Institute of Design, where students from the business, engineering, medicine, law, and other diverse disciplines develop the capacity to solve complex problems collaboratively and creatively.

Kelley was working (unhappily) as an electrical engineer when he heard about Stanford’s cross-disciplinary Joint Program in Design, which merged engineering and art. What he learned there — a human-centered, team-based approach to tackling sticky problems through design — propelled his professional life as a “design thinker.”

In 1978, he co-founded the design firm that ultimately became IDEO, now emulated worldwide for its innovative, user-centered approach to design. IDEO works with a range of clients — from food and beverage conglomerates to high tech startups, hospitals to universities, and today even governments — conceiving breakthrough innovations ranging from a life-saving portable defibrillator to a new kind of residence for wounded warriors, and helping organizations build their own innovation culture.

Today, David serves as chair of IDEO and is the Donald W. Whittier Professor at Stanford, where he has taught for more than 25 years. Preparing the design thinkers of tomorrow earned David the Sir Misha Black Medal for his “distinguished contribution to design education.” He has also won the Edison Achievement Award for Innovation, as well as the Chrysler Design Award and National Design Award in Product Design from the Smithsonian’s Cooper-Hewitt National Design Museum, and he is a member of the National Academy of Engineers.

“We’re focused more and more on human-centered design; that involves designing behaviors and personality into products.”

David Kelley