Tim Brown urges designers to think big

这是Tim大叔2009年的一个演讲,刚好我最近刚看完他那本《CHANGE BY DESIGN》,感觉用处太大了。虽然也有人评论说,这本书不是给设计师看的,而是给管理者看的。不过实在很让人纳闷的是,方法难道还非得严格界限适合管理者或执行设计师麽?


所以,那些坚持认为design thinking只适合管理者的人,大概永远成不了管理层。哈哈,这话绝对了。但我的确这么认为。




Tim Brown is the CEO of innovation and design firm IDEO, taking an approach to design that digs deeper than the surface. Having taken over from founder David E. Kelley, Tim Brown carries forward the firm’s mission of fusing design, business and social studies to come up with deeply researched, deeply understood designs and ideas — they call it “design thinking.”

IDEO is the kind of firm that companies turn to when they want a top-down rethink of a business or product — from fast food conglomerates to high-tech startups, hospitals to universities.

IDEO has designed and prototyped everything from a life-saving portable defibrillator to the defining details at the groundbreaking Prada shop in Manhattan to corporate processes. And check out the Global Chain Reaction for a sample of how seriously this firm takes play.

Curious about design thinking? Check out this free toolkit: Design Thinking for Educators.

“We need more executives like Brown who understand how creativity works.”

Ginger Grant, comment, TED.com


这是一个2007年的视频,长达50分钟,似乎。Video – “Innovation Through Design Thinking” 


然后这是IEDO中国站的官网 http://cn.ideo.com/